Part D of your Brand DNA involves researching your current and ideal clients and building a client avatar for each audience segmentation. This ensures that you can properly contextualize who you are and what you offer to our target audiences.

Using the Value Propositions, we help you compose Part C of your Brand DNA: your core brand messaging. This involves writing or revising your Vision, Mission, & Values so that your brand content reflects and connects directly to your story and values direction.

Using your brand story, we construct Part B of your Brand DNA: your areas of focus, problems you solve, and vision for a better industry and world. This helps us establish the direction and destination of your brand content.

First, we construct Part A of your Brand DNA. We help you recount the momentous, meaningful, difficult events you had to face in your journey to found, develop, grow and maintain your company. This allows us to extract the company's DNA in the next step.

We first meet with you to discuss your needs and interests, flesh out our services to you, and answer any questions you might have. After we invoice for the Consulting process, we schedule out 5 brand strategy sessions together.